Musings on Retaliation

The recent GI Joe movies were troubled in many ways: the bad criticism for the first movie, below-average toy sales (the good thing is I bought many figures for half the original price), and the crazy release process for the second installmentRetaliation (they spent the money for a Superbowl advertisement in 2012, only to launch the movie weeks after the 2013 Superbowl).

Last month, I visited Latin America’s biggest toy fair, Abrin, and saw the figures for this movie few people I know have watched. I was disappointed at the fact that the poor timing in the release process has impaired the mass-market toy distribution (for instance, I don’t think Brazilian shelves will see the figure based on Bruce Willis’ character).

I wondered what Larry Hama would think about Retaliation. Hama put souls in the bodies of the toy soldiers: his comics and the file cards he wrote for the toys shaped a ludic experience cherished by many who grew up in the 80’s.

Zaki Hasan had done the job better than expected: he managed to talk to him on the same day Hama had watched the movie (which, in Hama’s case, may have tuned the experience up a bit).

Hasan did a long interview with Hama, covering the origins of the comic book (which no writer wanted to take, because it was a “toy book”) and the legacy to which the recent movies refer. An edited version was published in The Huffington Post:


No arm joints?


One response to “Musings on Retaliation

  1. Pingback: Minha página em Inglês | Alegoria digital

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